Danish-Icelandic design duo Hee Welling and Gudmundur Ludvik prove that the basics can always be reinvented. With Fredericia, they combine their functional and human-centered designs with our vast experience in detail and material intuition that creates quality and longevity.
Welling/Ludvik creates industrial design with an ambition to reach an optimum solution seen from more than one perspective- comfort, construction, material, price, and environmental sustainability are always essential factors. They create a modern industrial design that never neglects the contemporary technological possibilities and challenges in society.
For Welling/Ludvik, the focus on the rationality of production is an important facilitator of design:
“ You should not drain the artistic freedom by only thinking in terms of production, but on the other hand, you need to know from the start what it is that you want to create. ”