Jasper Morrison

In recent decades, Jasper Morrison has earned a reputation for masterfully uniting simplicity and functionality. His designs radiate a minimalistic elegance, enhancing everyday life while blending harmoniously with their surroundings. With a keen focus on quality and relevance, Morrison creates timeless, practical objects with enduring appeal. 

He defines this approach as “Super Normal”, a philosophy at the heart of all his creations. In 2006, Jasper Morrison and Japanese industrial designer Naoto Fukasawa brought this design approach to life with an exhibition of the same name in Japan. Super Normal responds to the modern design world, characterised by excessive products that lack meaningful impact and only seek attention.

In a world where many designers use new technologies to add superfluous details to their designs, Morrison does the opposite, using machinery to refine his designs into creations that do not distract but harmonise with the user’s environment and create a good atmosphere.

Born in London in 1959, he graduated in design from Kingston Polytechnic Design School and holds an MA in Design from the Royal College of Art, London. He also studied at the Berlin University of the Arts. Upon graduation in 1986, Morrison set up his Office for Design in London, which remains his base.

Morrison infuses his projects with minimalist elegance, rendering them modern while also being essential archetypes with roots in the past. 

He has designed furniture and products for leading global manufacturers such as Vitra, Flos, Emeco, Magis, Maruni, Mattiazzi, Muji, and Alessi, Fredericia being the first Danish design company on this impressive list. His designs are featured in the collections of several of the world's leading museums, including MoMA in New York. 

He has also received numerous awards and honours for his design.