Frieze Art Fair, United Kingdom
Redefining Community and Sustainability
The 21st edition of the Frieze Art Fair in London drew inspiration from the principles of the late urban theorist Jane Jacobs. The redesigned layout embraced Jacobs' ideas on city planning, creating a community-focused environment that encouraged visitor interaction and connection.
The redesign was led by Richard J. McConkey, founder of A Studio Between and former Head of Hospitality at Edward Barber and Jay Osgerby’s Universal Design Studio. Renowned for his award-winning global projects, McConkey is celebrated for his understated yet transformative approach to design.
Moving forward, the fair has committed to reducing its carbon footprint and positioning itself as a leader in sustainability. In line with this initiative, all interiors have been designed for long-term reuse, allowing them to be easily stacked and stored for future editions of Frieze.
For the fair’s enduring furnishings, McConkey has collaborated with Fredericia to create bespoke pieces that foster human connection. The collection includes a custom backless version of Børge Mogensen’s iconic 3171 Bench, paired with the classic backed version. Maria Bruun’s Pioneer Stool also plays a prominent role, arranged in social clusters and connected by a 3D-printed linking element designed by the studio.
To further its sustainability goals, A Studio Between introduced a modular, lightweight cassette system. This innovative solution allows for quick disassembly and reuse, making the infrastructure adaptable for future editions and other events while significantly extending its lifecycle.
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Bringing a place to life
Harmonious interior design caters to a spectrum of human needs — from physical comfort to emotional and social fulfilment — creating environments that respect the varied ways people live, work, and connect. A balanced approach, integrating well-crafted furniture, transforms a space into an energising sanctuary, blending connection and solitude.
Uncover the stories behind these inspiring spaces — featuring insights from the architects and designers who bring them to life.
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